Lake Country Manufacturing
Client
Lake Country Manufacturing
Year
2020-
A global manufacturer of buffing and polishing equipment with a mission to bring accessible, affordable, and transformative products to a variety of distributors, Lake Country Manufacturing continuously makes an impact on the automotive detailing industry worldwide.
To further this message and help them grow, we decided to team up with leaders and managers directly affiliated with their products in order to be fully immersed in their remarkable history and passionate story. Through this collaborative digital marketing partnership, we continue building their brand and educating their customer base with engaging content. These efforts position Lake Country Manufacturing to continuously be a powerful force in the industry.
Role
Blogging
Creative Writing
Scriptwriting
Social Media
Strategy and Messaging
Packaging Design
Photography Direction
Video Editing
Links
Advertising
Social Media
Photography All Photography was taken externally. 8bitcreative assisted in the strategy and directing.
System 4000 Pad Washer
Lake Country Manufacturing knows buffing and polishing pads, but their knowledge base around these products extends well beyond the pads themselves. With the System 4000 Pad Washer, the innovative minds at Lake Country Manufacturing developed a way to keep pads clean during detailing, keeping clean and contaminated water separate. They handled the engineering, while we handled getting the word out.
Website
A Connection Through Web
A website is such a powerful digital marketing tool. Quality, original content and an interactive user experience has replaced the tradition of a stagnant, information-only window of pictures and words. Our work with Lake Country Manfuacturing’s website showcases this potential perfectly.
“We chose to work with 8bitcreative because they share the same passion for our industry and for their marketing expertise. They helped us find our voice that allows us to communicate our brand messaging effectively among all customer profiles while bringing a creative genius that we were missing.”
Don Sura, Global Sales Director @ Lake Country MFG
Scriptwriting + Storyboarding
More Than Just Video Marketing
Product videos are certainly part of the visual storytelling strategy we utilize with Lake Country Manufacturing, but we have helped them go much deeper than simple showcases. We helped pilot an educational training video series for their Global Director of Training, Kelly Harris, reaching customers and distributors while positively impacting the work of vehicle detailers.
