Hellowater

Hellowater had a mission statement from the beginning; exercise emotion and feelings to evoke their flavors. The challenge presented was to create packaging that was neutral in imagery, but using visual cues to tell the consumer exact flavor profiles.

"We wanted to display floating fruit in water (liquid is crystal clear), but need the back label to display all the benefits of fiber." 

With that aspect in mind, 8bitcreative developed a unique solution using double-sided lamination on foil labels. Inserting a blue background with floating fruit on the viewable front of the rear label, combined with a transparent front created a unique 'watery' effect. The backside of the rear label then sings the story of introducing fiber into your diet and the net carb effect.

Role

Branding

Industrial Design

Packaging Design